A short, exclusive list of the customers worth winning. And what you need to win them.
We take every commercial property in your target market and filter hard, at the property, the business and the people level, until what is left is a small, exclusive, ranked batch of accounts: each one carrying the opportunity, the business and the decision-maker. Your team does the hunting. We do the rest.
Three links in the chain. Miss one, and it breaks.
Personal networks run dry. When you have to win new customers in a new market, account-based selling is the most effective way to sell high-value B2B. But it only works when three links are all present.
GmavenGmaven + youYou
You1
A brand and a team
A business with a brand, and a competent, aligned sales team. You bring this, and the hunting stays yours.
Gmaven + you2
A repeatable sales process
The machine that turns data into meetings, and meetings into deals. In our experience, rarer than it should be, and often locked in a few heads. We supply most of it, built with you.
Gmaven3
Unique, precise, segmented data
Every commercial property in the market, resolved to the business and the decision-maker behind it. This is ours, and in South Africa we believe it is genuinely hard to match.
Most teams have link 1 and are missing 2 and 3. That is exactly the gap we fill: the data, and most of the process.
How it works
Who are your customers. Get the customer data. Run the sales.
Four stages, one engine. Start with the short version, then open the full machinery. The colour code shows who does what at every step.
GmavenGmaven + youYou
Step 1 of 8
Want to see our rich sales flow, step by step?
The jargon, decoded.ICP: ideal customer profile, the definition of who even qualifies. ·
CLV: customer lifetime value, what a customer is worth over the relationship (more on the Gmaven blog). ·
TOFU / MOFU / BOFU: top, middle and bottom of the funnel: the first touch, the warming, and the ask. ·
Aircover / ground war: the indirect marketing that warms the market, and the direct approaches your team makes.
Why it works
Complete first. Then precise.
Complete means all: nearly all high-value South African businesses operate from commercial property, so if a business operates from commercial property, we can find it. Precise means aimed: from that complete universe, we filter down to the high-value, high-probability customers only.
Completeness
The universe is every commercial property in your market, so there are no blind spots and nothing is missed.
Every high-value business that operates from commercial property is in it, whether or not it appears on any marketing list.
Precision
We filter at each beat, property then business then people, before spending on the next step.
Non-starters are cut before they cost you anything, and before your team ever sees them.
Many
candidates found
A few
qualified, exclusive leads
The dashed lines are filters: most candidates are removed there, before they cost you anything.
No other vendor gives you both at once: a complete universe, and a short list. Every lead is built from the ground up, never bought and never recycled. Our value is in the leads we do not give you.
The maths
Why a small list beats a big one.
A team spamming a 5,000-name list to win 100 deals is doing it the expensive, risky way. A focused team working a few hundred geo-precise, qualified leads closes the same 100: faster, cheaper, and with far less burn on the people doing the work.
In high-value B2B, more leads can be as bad as no leads. Every non-starter on the list consumes research, calls and meetings from your most expensive people, and crowds out the deals they should be working instead.
So the real question is not the cost of a qualified lead. It is the cost of an unqualified one.
The cost of one unqualified lead
R450 to R750an hour: what a senior B2B hunter costs your business, fully loaded (R900k to R1.5m a year).
× 3 to 6 hoursof that hunter's time burned per non-starter: the research, the calls and the wasted meeting before it is disqualified.
= R1,400 to R4,500of sales pay spent on one lead that was never going to close.
3 to 6 hours backper non-starter we remove. The rand saving is real, but the hours are the prize: they go into the deals that can close.
Illustrative ranges, not a quote. In the proof of concept we rebuild this on your team's actual cost and hit-rate.
Pay in rands. Get back hours. Close more deals in those hours.
Who does what
We set you up. You're free to hunt and close.
Four kinds of work. The colours show who does each.
GmavenGmaven + youYou
Gmaven, alone
The data, the collateral, the studies
We source the prospect universe and its signals, run the automated per-account collateral, and produce the boardroom-grade studies.
Gmaven + you
The strategy
Together we formalise your ICPs, your customer lifetime value model and your propensity scoring, and design the one-click collateral. This thinking sets every filter.
Automated, Gmaven as input
The aircover
Our data feeds precise social-media audiences and the call to action, so your marketing reaches the right accounts, not everyone.
You, alone
The hunting
The selling and the closing. Not ours to take, and not ours to scale. Your team, your relationships, your deals.
A modern, data-driven approach, blended with age-old selling. The data, the collateral (your per-account brochures and presentations) and the aircover feed are automated, so they scale. The strategy and the studies are built with you: that is where the thinking lives. And the skilled human part, the hunting, stays yours.
The menu
Take one piece, or the whole engine.
Each is priced and sold on its own. The colours show who does the work:
GmavenGmaven + youYou
The strategy exercise
ICPs, customer lifetime value and propensity scoring, formalised with you. The thinking that decides who qualifies, what they are worth, and who to work first.
Last-mile lead data
The full record per lead: the property, the opportunity and the decision-maker, with the public-domain context to support the deal. For your hunters.
Funnel data
A lean, contactable file plus ICP meta, built for precise social-media audiences and your marketing funnel.
Look-alike modelling
Give us your best existing customers, and the data finds more that mirror them. If a small share of accounts drives most of your revenue, this finds more of that share. Sold on its own, or as part of a build.
Automated collateral
One-click, per-account presentations and brochures: portfolio-specific values, logos and charts, generated the moment your team needs them.
Studies
Two jobs. Newsworthy data stories that build your credibility and feed the aircover, and strategic studies that inform your go-to-market directly.
Route-optimised canvassing
Maps that make physical visits efficient, so a day on the road covers the most ground worth covering.
Menu-priced, proof-of-concept first. Where we quote, we quote ranges, built on your numbers.
Compliance
POPIA is a feature, not a bug.
POPIA, the Protection of Personal Information Act, ended spray-and-pray marketing. It rewards skill: data-driven precision, aimed at high-value deals. We design the sales motion so compliance is built in, through two compliance gates the Act sets.
Compliance gate 1 · The outreach
How you make contact
Under section 69 of POPIA, unsolicited electronic direct marketing needs consent. So the motion leans on what is permitted without it: LinkedIn, a call via reception or switchboard, contact details in the public domain or given to you directly, and a physical visit or drop. The outreach design is the compliance design.
Compliance gate 2 · The data
How the data is collected
We process data on juristic entities from public records, such as the Deeds Office, CIPC and the Surveyor General, and from public business sources: lawful on the legitimate-interest ground in section 11 of POPIA, respecting the minimality and purpose rules in sections 10 and 13.
This describes how we build. It is not legal advice: confirm your own outreach design with your counsel.
One engine, many doorways
Your market changes the wedge, not the machine.
The same engine powers every vertical we serve. Pick your doorway.
A proof of concept first: low cost, learning oriented, with a clean go or no-go. Your leads are exclusive to you for a defined, extendable period, and never resold.
